New Roots Canada

Essential information is always free. We never put safety, emergency, or government information behind a paywall.

Our business model

Monetization that serves newcomers, not charges them

We keep essential newcomer information free for everyone. We build revenue around the ecosystem that serves newcomers — institutions, employers, and businesses — so the platform stays accessible and trustworthy.

1. Institutional Partnerships

Paid partnerships with approved settlement, community, educational, municipal, provincial, and government newcomer organizations. Partnerships are clearly labeled and never imply government endorsement.

About partnerships

2. Sponsored Listings

Legitimate businesses and organizations can purchase clearly labeled sponsored placement. A sponsored listing is always marked, never outranks an official source, and paid placement never changes the eligibility, cost, or requirement facts recorded on the listing.

3. Business Accounts

Premium accounts for businesses serving newcomers: enhanced profiles, lead management, customer inquiries, analytics, offers, and business tools.

4. Employer Packages

Employers can purchase newcomer onboarding packages that help internationally trained talent settle and start work smoothly.

5. White-Label Licensing

Approved organizations — settlement, municipal, educational, and other approved bodies — can license customized versions of the platform for their own communities.

6. Privacy-Safe Analytics

Organizations receive aggregated insights about resource demand. We never expose personal user information; only anonymized, aggregate counts.

7. Optional Premium Newcomer Features

Optional paid features for newcomers who want them: advanced planning, enhanced organization tools, document organization, advanced reminders, and additional personalization. Essential safety and government information is never part of this tier.

Our monetization principles

Essential information is always free

Safety, emergency, and government information is never put behind a paywall. A newcomer can settle fully without ever paying.

Paid placement is always labeled

Sponsored listings and commercial partnerships are clearly marked. Transparency is non-negotiable.

Official sources outrank paid content

Government and official sources always come first. Paid placement never changes the facts on a listing.

Privacy is not for sale

We never sell personal user information. Partner analytics are aggregate and anonymized only.

Talk to us

Tell us which offering interests you. We reply within a few business days.

By submitting, you agree to be contacted about a possible partnership. We do not share this information.