Trust always takes priority over advertising revenue
Newcomers rely on this platform for decisions that affect their lives. That trust is not for sale. These rules are mandatory and apply to every partnership, listing, and payment on the platform.
Mandatory rule. A paying organization must never be allowed to change official eligibility information, change government requirements, manipulate safety recommendations, hide important competing resources, purchase false verification, purchase a misleading “official” designation, or override authoritative information.
What a paying organization can never do
Change official eligibility information
A paying organization cannot alter the eligibility facts that come from an official source.
Change government requirements
A paying organization cannot change what a government program requires newcomers to do.
Manipulate safety recommendations
A paying organization cannot influence or suppress safety guidance.
Hide important competing resources
A paying organization cannot remove or bury official or community alternatives.
Purchase false verification
Verification is earned through the review pipeline — it cannot be bought.
Purchase a misleading “official” designation
A paid or sponsored listing is never labeled official, government, or authoritative.
Override authoritative information
Official sources always take precedence. A paid listing is hidden when an official source covers the same topic.
How we enforce it
Verification pipeline
Every listing moves through Discover → Review → Verify → Publish → Monitor. Verification is earned, not bought.
Authority tiers
Official and official-partner sources always outrank community and commercial sources. A paid listing is automatically blocked from official tiers.
Sponsored labeling
Paid placement is always labeled. It never changes the eligibility, cost, or requirement facts recorded on a listing.
Audit trail
Publishing, verifying, and any attempt to override authority are recorded. Violations suspend a listing until a person resolves them.
How every resource is labeled
Clear labels so newcomers always know what kind of resource they are looking at.
Delivered by a federal, provincial, territorial, or municipal government body.
Provided by a community organization serving newcomers.
Operated by a registered nonprofit or charitable organization.
A business that charges newcomers for a service. Always clearly marked.
Paid placement. Always labeled, never outranks an official source, and never changes the facts on the listing.
New Roots Canada is an independent platform. Being listed, recommended, or partnered with us does not constitute endorsement by the Government of Canada or any provincial, territorial, or municipal government. We do not state or imply government authorization without formal, written authorization from the relevant body.